The Law of Service

By | April 20, 2014

A service is defined as an intangible commodity. In other words, an act of helpful activity that cannot physically be purchased, such as a stove or refrigerator – intangible economic goods. For instance, cutting your neighbor’s lawn (yeah right!) would be a service that you provide. The neighbor is not buying a weed-eater from you or even lawn food – he is purchasing the service, the service of “lawn mowing”. So then what is the law behind this – what is the law of service? Allow me to explain.

Customer Satisfaction

The Law of Service:

“Your service standard determines your demand.”


The demand of your services or products, is proportional to how they meet the customer’s needs and expectations. You will become as successful in your field of expertise, as the quality of service that you provide. Think of it this way, why would anyone want your services again, if your services are so poor that they simply don’t meet the demands of customers?

Tom Hopkins said the following about service.

“The income you earn is little more than a scoreboard reflection of the service you give.”

Service is all about meeting the legitimate needs of your clients or customers. The knowledge of this changed my life. I realized I could control my destiny and my happiness. If my service standard were so good that there was a greater demand, then I would never be out of a job. If you keep your skills highly marketable, they will always be in demand. You need not fear because if you lose one job, you are soon to find a better one!

Keep thinking how you can add more value in your company so that they never want to get rid of you. Now, I’m not saying that you should bust your chops off every day and slave away at a job that you don’t like. I personally prefer going the route of creating a passive income. Although, even then, it’s very important to keep the law of service in mind. If you drop your level of service standards, you can expect a drop in your demand.

Here are some affirmations that can help you to develop a sense of five-star service:

  • I work hard and smart
  • I add huge value to those around me
  • I am indispensable

To take this law of service a little further, I encourage you to read Jeffery Gitomer’s controversially titled book, Customer Satisfaction is Worthless. The book is full of practical advice and he shows you how to convert satisfied customers into loyal customers. Although, to have satisfied  customers, you have to start with the law of service!

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